Sixth Annual Presentation of U.S. Wine Consumer Trends at Wells Fargo Center for the Arts, Santa Rosa, CA

Wine Market Council to Host the Sixth Annual Presentation of U.S. Wine Consumer Trends
Featuring new research on Baby Boomers, Winery Direct Sales, Social Media
and an Update on Wine & the Economy

What: Wine Market Council, a leader in wine consumer research, will present highlights from its latest Wine & the Economy tracking study, while Danny Brager of The Nielsen Company Beverage Alcohol Team will share data on the impact of the evolving economy on the wine market. [SONOMA ONLY Bill Turrentine of Turrentine Brokerage will also address the supply-side results of the Wine Market Council’s research.

Additionally, learn more about the effect social media is having on the industry, and the wine drinking attitudes and habits of Baby Boomers as Wine Market Council President John Gillespie shares his findings about this important consumer segment from recent focus groups and quantitative data.

When and Where:
• Santa Rosa, Calif., on Friday, January 21, 2011, at Wells Fargo Center for the Arts Merlo Theater, 9 a.m. – Noon
o The Wells Fargo Center is located at 50 Mark West Springs Road
• New York, N.Y., on Tuesday, January 25, 2011, at The Museum of Modern Art, Titus 2 Theater, 9 a.m. – Noon
o The Museum of Modern Art is located at 11 W. 53rd St.
• Orlando, Fla., on Thursday, January 27, 2011, at The Orlando Museum of Art, Sun Trust Auditorium, 9 a.m. – Noon
o The Orlando Museum of Art is located at 2416 North Mills Ave.

Conferences are free for Wine Market Council members. The cost for non-members is $95.00 per person. For more information and to register for the conference of your choice, please contact Sherri Fidel at admin@winemarketcouncil.com .

For additional information on Wine Market Council, please visit WineMarketCouncil.com.