I'm no Harvard Business School grad, but
in just ten years I have built a small
special-events business from my own kitchen
into a multimillion-dollar enterprise.
The gradient has been steep, at times challenging, but I
have certainly learned a thing or two about effective business
practices along the way—from slicing avocados to managing a
team of over 200 employees. Here are seven business strategies
that have helped my company grow.
Refer to your mission statement. If an impending
decision is leaving you stumped, refer to your mission
statement. A mission statement embodies the spirit of your
company, so referring to it can bring immediate clarity to
otherwise difficult choices. Our mission states that we "promise
to provide world-class cuisine, gracious service, and exquisite
decor." If I refer to that statement when I'm at a crossroads, it
acts as a compass, always setting me on the right path.
Have You Considered In-Kitchen Culinary Instruction?
By Paul Suplee
Resources
acfchefs.org The official site of
the American Culinary Federation.
Certification guidelines can guide a
kitchen manager to ideas on class topics.
chefspencil.com A consortium of chefs
and their ideas, with recipes and articles
dealing with many contemporary and
classic dishes. Free sign-up.
ciaprochef.com The Culinary Institute
of America's continuing education site,
which offers classes and professional
education. After you have completed
courses, it is a natural leap to share this
information with your staff.
gigachef.com An excellent professional chef
networking site, with recipes,
information on the business, training
ideas, and an "Ask the Chef" function.
Deciding to train your staff formally in a structured,
hands-on fashion can seem a daunting task for many chefs.
Often we internalize, and sometimes
even vocalize, such questions as, "Where
would I find the time in my already
overbooked schedule?"
In-house training can contribute
huge value to an operation and its
leaders, since it can empower staff
and often lighten the workload of the
manager. But for many chefs this extra
duty appears on the front end as an
expenditure of precious time and money.
Building Leadership
and Drive
The idea of an in-house culinary
instructor brings forth some of the
greatest traits in ourselves as leaders of
kitchens.
As Brad Barnes, CMC, CCA,
AAC, and president of gigachef.com,
states, "From the perspective of great
leadership, you must position yourself
as an expert and become the 'go-to' for
training your employees."
While chefs can claim the in-house
culinary instructor title for themselves,
the honors also can be bestowed upon
sous chefs and qualified line employees.
Not only will this help them grow and
learn (we learn more as we teach), but
it will give the staff a diverse educational
platform.
Restaurants face two new and
unavoidable challenges: rising utility costs
and the "greening" of foodservice.
Fortunately,
from an operations standpoint, these two issues are related,
and tackling the energy and water bills rewards you with
environmental brownie points. Its a win-win that's worth
taking advantage of.
Knowing where to start is the difficulty for most operators. The
place to begin is with the simplest, most cost-effective actions - the
no-brainers, the basics that are required of any restaurant that
wants to call itself "green." Here are some examples.
Analyze your utility bills. A stuck valve on a water
softener in the back room can hemorrhage 3,000 gallons of
agua a day and go unnoticed for months, but it will be revealed
by a bump in the water bill.
I was listening to an interview on the news the other day in
which the owner of a Chrysler dealership was being interviewed. He said that he needed to sell 80 cars
and service 1,200 per month just to
break even. As reported in the New
York Times, Daniel Boulud estimates the
breakeven at DBGB Café and Bar at
$4.5 million annually, adding, "It needs
to fill each of its 140 dining seats twice
on high-traffic nights (Thursday, Friday,
and Saturday) and 1.25 times on Sunday,
Monday, Tuesday, and Wednesday.
Anything in excess of those numbers—say 2.25 seatings on a Saturday
night—is money in the bank." Knowing
your break-even sales volume is an
indispensable business tool—especially
during an economic downturn.
QSRmagazine.com – Building on the restaurant industry's continuing efforts to help victims of the earthquake in Haiti, the National Restaurant Association and National Restaurant Association Educational Foundation (NRAEF) announced that they have joined with Share Our Strength to organize Restaurants for Relief-Haiti to galvanize the restaurant industry's fundraising initiative. The program is an extension of the original Restaurants for Relief in 2005 that raised nearly $1 million from the nation's restaurants to aid recovery efforts in the Gulf Coast after Hurricane Katrina.
"Restaurants are always among the first to respond to emergency situations, and we have seen how incredibly generous the restaurant industry is in times of crisis," says Dawn Sweeney, president and CEO of the National Restaurant Association and National Restaurant Association Educational Foundation. "Share Our Strength is one of our industry's most effective charitable organizations, and we are pleased to join their efforts. If you are already involved in relief efforts, you can still participate in Restaurants for Relief-Haiti to further help the hundreds of thousands of people affected by the earthquake. We encourage all the nation's nearly one million restaurants to join this effort."
Original Source>>
Report Indicates Successful December for Industry
QSRmagazine.com – Driven by improvements in both business performance and expectations for future business conditions, the National Restaurant Association's comprehensive index of restaurant activity rose to its highest level in 22 months in December. The Association's Restaurant Performance Index (RPI), a monthly composite index that tracks the health of and outlook for the U.S. restaurant industry, stood at 98.7 in December, up 0.9 percent from November and its strongest level in nearly two years.
"The RPI's strong gain in December was the result of broad-based improvements among several index components," says Hudson Riehle, senior vice president of the Research and Knowledge Group for the National Restaurant Association. "Although restaurant operators continued to report a net decline in same-store sales and customer traffic, both registered their strongest performances since the summer of 2008."
"Along with a solid improvement among the current situation indicators, restaurant operators are increasingly optimistic about industry growth in the months ahead," Riehle adds. "More than a third of restaurant operators expect to their sales to improve in six months, the highest level in more than two years."
Original Source>>
In US, 100 Hotels Set to Open in 2010
NYTimes.com – Though it may seem counterintuitive at a time when many hotels around the country are having trouble filling their rooms, nearly 100 hotels are scheduled to open in major American cities this year.
New York will have the most new hotels, 46, according to Smith Travel Research, a hotel research company in Hendersonville, Tenn., followed by Houston, with 30. New hotels are opening as well in Atlanta, Boston, Chicago, Dallas, Los Angeles, Miami and Washington. That does not include new hotels opening in the suburbs of these cities.
So how can so many hotels be opening even though the economy and travel remain so slow?
The answer, according to Mark Lomanno, president of Smith Travel Research, is that "hotel building cycles rarely mesh just right with economic cycles." Planning a new hotel can take two to four years, and construction an additional one to four years. Most of the hotels getting ready to open were on the drawing boards several years ago, when the economy was healthy, demand for rooms was strong and room rates were rising quickly.