Today’s wine savvy guests are looking to be enticed. They are drinking better wine at home where they have control of the quality, and know the great importance of correct serving temperatures as well as the importance of freshness and control of oxidation. They are looking to restaurants, now more than ever, for that added value – that component of luxury – that is most difficult to recreate.

 

[Editor's Note: Enjoy our four-part series on wine preservation systems, by-the-glass programs, and how it may impact your business.]

Not so long ago, Americans purchased Chile’s “fighting varietals” for everyday home consumption. But when it came to dining out, Chilean wines were thought of as déclassé—restaurant hosts wouldn’t think of listing them. Today, restaurant beverage managers stock the best wines from Chile because they know that for quality and value at all wine list price points, the current crop of Chilean wines are winners. Chile’s superpremium Cabernets and “super-Chilean” Bordeaux blends are world-class, the best of the whites are crisp and complex, and the country offers a splendid, one-of-a-kind wine—Carmenère. My, how times have changed.

Could it be time to consider the rebirth of the carafe?

Proud Cypriots claim that their culture is the oldest in the world, boasting archeological evidence of human existence as early as 12,000 years ago. For them the practice of sourcing products locally is not a trend but a long-standing culinary tradition.

Today with the prevalence of social media, every single guest who walks into your restaurant should be considered a restaurant critic that will judge all aspects of their experience, from the food and service to the atmosphere of the restaurant. Worrying about the specialty menu or cocktail pairings can no longer be the main concern for restaurant owners. Instead, the entire dining experience should be carefully analyzed from the moment visitors walk in the door to the second they leave.

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New York, NY. May 16, 2016 – USA Trade Tasting 2017 will be held at The Metropolitan Pavilion in New York City on May 16-17. All registration forms and relevant exhibitor information can be found online on the www.usatradetasting.com website.