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Digital Engagement: Developing Character to Build Real Connections

Digital marketing agency, Groove, uses the basics of storytelling to engage wineries with their target audience

“It’s about developing character,” says Sean Dunn, CEO of the Sausalito based digital and social marketing agency Groove. Groove uses digital engagement  to help wineries find and form a connection with their target audience. The word “audience” is key, as Dunn approaches his work very much like a writer develops a story.

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