New management pumps enthusiasm into a venerable brand.
Cécile Bonnefond is a marketing and management expert who has served as head of some of the world’s most-prestigious wine and food companies (Veuve Cliquot, parts of Danone, Grand Metropolitan Food France), so she realizes the value of a good story as a branding tool.
Wine lovers know Prosecco as a light fruity, slightly sweet , low cost sparkling wine that comes from Italy, and little more. The consumer trend has been to purchase
