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On the cover of the latest issue of Santé is a beauty shot of pork belly with salsa di satori forti, with boiled leeks, cabbage, and dill. Chef Michael Pagliarini created this sumptuous treat for an event at his Cambridge restaurant, Benedetto. Some diners will look at the dish, see it as a delicious meal and dive right in. Others will appreciate the complex flavors, will understand the years of training and experience needed to produce such a masterpiece, and will savor every bite. People in the restaurant industry will, of course, delight in the eating but with every fork full, will wonder about the food cost, and whether the event, A Taste of Ancient Rome, was worth the time and energy it took to put together.

 

For industry professionals, the bottom line is not a theoretical threshold. It is an every day consideration. Benedetto’s event was not just a success in the account books. It drove everyone involved to push the boundaries of what was expected to produce an evening filled with fabulous food and conversation. It was more than a meal. It was an experience. The exuberance of the staff came through in every bite.

 

You can taste that same passion at The Purple Pig in Chicago. Instead of being satisfied with filling the dining room every night, the team, lead by Chef Jimmy Bannos, added breakfast service with offerings that diners can’t get anywhere else. Not only does it improve their bottom line, it brings an entirely new group of diners to their door.

 

Every restaurant, from the neighborhood coffee shop with a single red carnation on a bistro table, to the swankiest of the white table establishments must do the same thing. Go beyond what’s expected. Smart, informed decisions lead to successful enterprises.

 

As always, I’m interested in your thoughts. I’ll answer every email, and consider every story pitch. With every issue, I aim to go beyond the ordinary to give you something extraordinary. Reach out to me so I can give you what you need to help boost your own bottom line.

 

A votré santé!

 

Deborah Norkin
Editorial Director

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