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7 Products Made Better With Matcha Tea

Matcha tea has enjoyed enormous worldwide popularity in recent years, and more restaurateurs and cafe owners are taking notice.

Matcha tea has enjoyed enormous worldwide popularity in recent years, and more restaurateurs and cafe owners are taking notice. Consumers love matcha because it tastes great, it’s easy to prepare, and studies have uncovered a wide range of potential benefits. For example, this antioxidant-rich tea contains EGCG, a plant compound that has been shown to help people feel full longer. EGCG has also been shown to help fight infections and boost immunity. Other research indicates that matcha may even help prevent certain cancers.

Another irresistible benefit of matcha is its versatility. While people tend to think of matcha in terms of tea, its uses extend far beyond the café.


1. Baked Goods

From cookies to dessert loaves, pancakes, parfaits, and every other delicious baked good in between, matcha is an easy-to-prepare ingredient that complements many baked goods. As a powdered tea, matcha works well because it blends easily with flour and complements a diverse range of sweet flavors.

Culinary grade matcha, in particular, works extremely well for a wide range of cooking purposes. Culinary grade matcha (sometimes referred to as cooking grade matcha) is available in five, distinct subtypes: premium-grade, ingredient-grade, kitchen-grade, classic, and café-grade matcha. While the basic differences in these types of matcha come down to variances in texture, color, and blend, each type works well for culinary purposes. For example, café-grade matcha generally has a vivid green color and stronger flavor but a coarser texture, making it a great ingredient for baking. Ingredient-grade matcha, on the other hand, works well with dairy products such as ice cream and lattes.


2. Beverages

Originally used in ancient Japanese tea ceremonies, matcha tea is most closely linked to its use in beverages. Most consumers will equate matcha with delicious beverages ranging from brewed, bottled teas to hand-crafted lattes. Loaded with powerful catechin antioxidants, matcha tea beverages have become the new, popular health drink for a variety of consumers looking to combat everything from the growth of cancer cells to weight gain. It’s no wonder that it’s expected to grow more than 4.5% annually to reach a whopping 197 million (USD) by the end of 2025!

Beverage Ideas

Matcha Arnold Palmer

The Arnold Palmer is an American classic. Traditionally made with equal parts tea and lemonade, it’s a great source of vitamins and antioxidants. Some restaurateurs and everyday people are exploring matcha variations, wherein the usually black iced tea is replaced with matcha green tea.

Easy Arnold Palmer Recipe: To prepare a matcha variation of this popular cold beverage, just mix 3/4 cup of water and 1/2 cup of lemonade. Then add a heaping scoop of matcha powder and shake it all together in a cocktail shaker with ice. Pour the beverage over ice and serve.

Matcha Lattes

More and more coffee shops and eateries are offering matcha lattes. Customers love this unique beverage for its rich, complex flavor profile and for its natural energy-boosting properties. It’s not as heavy as traditional lattes, but it still satisfies.

Easy Matcha Latte Recipe: Sift 1 1/2 tsp. of matcha powder into a cup and stir in 1 Tbsp. of hot water. Add ¾ cup of hot milk and top it off with 2 tsp. of honey. Truffle honey works especially well in this recipe for a luxuriously-rich drink.


3. Seasonings

Classic herb seasonings are mainstays of gourmet environments, but matcha can often be added to these seasonings or substituted into savory dishes for a delicious, nutritional boost. As a powdered tea, matcha’s unique properties allow it to be easily mixed into a variety of ingredients including soup broths, stocks, and savory seasoning blends, like matcha salt. For a mix that isn’t too overpowering in matcha’s naturally grassy flavor, consider a milder blend of matcha such as ingredient- or kitchen- culinary matcha.


4. Pastas

Traditional pasta has experienced somewhat of a decline in our low-carb, keto, gluten-conscious generation, but there are ways to enhance the nutritional value of this classic dish and return it to the forefront -- add matcha! On average, one serving of matcha tea contains 17.5mg of the powerful-catechin, EGCG, which has been linked to cancer prevention and improved cognitive function. To give your pasta product a nutritional boost, consider adding ingredient-grade matcha to the dry-ingredient base before mixing with wet ingredients.


5. Dairy-Products

Ceremonial-grade matcha may be great for delicious lattes, but ingredient-grade matcha pairs wonderfully with dairy, too. From ice cream to ready-to-drink bottled smoothies and yogurt, matcha’s nutritional profile and ability to pair well with most dairy ingredients make it a great nutritional add-in for most ready-made dairy products on the market today.

To avoid a gritty texture and the sometimes overpowering grassy flavor that comes with matcha powder, add 1 tsp. of green tea matcha powder for every 8 ounces of yogurt. This ratio can be increased or decreased according to taste, but 1 Tbsp. per 8 oz. typically works pretty well.


6. Health Supplements

One of the key reasons why matcha works so well as a complementary health-supplement ingredient is because it adds a rich nutrient profile to protein-rich foods and beverages. Matcha’s applications, however, go far beyond being used as just an add-in ingredient. In both its culinary and industrial forms, matcha has a plethora of nutritional properties including acting as a natural nootropic that boosts cognitive functions such as attention, concentration, and memory retention. It has also been shown to help increase energy without the groggy-slump caused by other caffeine sources. To help bring these benefits to those outside of the beverage and food market sector, industrial-grade matcha is specifically formulated to be used in nutritionally-specific applications such as vitamins, fitness supplements, protein powders, skincare, collagen powders, and more.


7. Cosmetics and Skincare

Matcha’s nutritional properties go beyond its benefits to memory, our cancer-fighting abilities, and energy. While not directly related to cuisine, cosmetics are worth emphasizing here because they highlight the incredible versatility of matcha. Matcha's antioxidant makeup and amino acids also make it great for healthy hair and skin. Matcha high levels of EGCG make it an incredible anti-inflammatory and exfoliant -- perfect for targeting common skincare concerns such as dry skin, rosacea, and acne. Matcha is even being used in anti-aging products as the next superfood ingredient for the skin!

Manufacturers like Boscia, Peach & Lily, and SheaMoisture have seen tremendous success with matcha face products that are designed to help moisturize, even skin tone, and fight inflammation. It won’t be surprising to see this super ingredient taking over the cosmetic and skincare industry very soon.

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