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Far From Ordinary is the largest Australian wine promotion ever held in the USA.

Aussie Wine Moth
Wine Australia
Wine Australia

The Far from Ordinary campaign brings the experience of Australia to life through sight, sound, smell and taste. From the rogue to the refined, audiences will discover Australian wine through a program of events and retail promotions from the East to West coast.

The multi-channel integrated campaign will connect more than 100 Australian wine producers with thousands of key USA trade and media for a celebration of Australia wine.

Supported by the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package), the Far From Ordinary campaign: Aussie Wine Month will feature a six-city trade roadshow, educational seminars, the Australian Women in Wine Awards, media events, importer/distributor networking opportunities, in-store and online retail promotions and a multi-sensory immersive consumer activation.

Roadshow Cities and Dates
New York City – 19 September 2019*
Chicago – 23 September 2019
Miami – 25 September 2019
Dallas – 27 September 2019
Los Angeles – 1 October 2019
San Francisco – 3 October 2019
*See a review of the New York City event here.

Key Programming Elements

  • Trade Tasting - Wine Australia’s Trade Tasting allows US wine importers, distributors, wholesalers, sommeliers, buyers, educators, media and influencers to try 500+ wines from 100 brands per city.
  • Seminars - Educational seminars with topics revolving around Australian Wine Discovered modules.
  • Made Our Way Theatre - Educational seminars with a regional topical focus presented by Wine Australia’s sponsorship partners held in a non-traditional setting.
  • Australian Wine Discovered Lounge - lounge-style activation showcasing Australian Wine Discovered, Wine Australia's free education program, providing information, tools and resources to discover and share Australian wine.

Wine Australia partnered with the Australian Women in Wine Awards to host the 2019 award ceremony in New York City on September 19. There were eight award categories and the 2019 winners and finalists have now been announced for each award (the winners and finalists in each award category are listed in alphabetical order by surname):

Honorary Australian Woman in Wine Award USA – sponsored by Wine Australia and supported by the Victorian Government
Christina Pickard - Winner

Winemaker of the Year – sponsored by Tonnellerie Saint Martin
Nat Cleghorn, Yalumba
Vanya Cullen, Cullen Wines - Winner
Jo Marsh, Billy Button Wines

Researcher / Innovator of the Year – sponsored by Angove Family Winemakers
Inca Lee, Vinehealth Australia - Winner
Joanna Gambetta, Charles Sturt University
Mango Parker, The Australian Wine Research Institute

Champion of Diversity & Equality – sponsored by Australian Grape and Wine
Trish Barry, Mastermind Consulting
Carolyn Coon & Kristy Keyte, Treasury Wine Estates
John Davis, Pepper Tree Wines - Winner
Pernod Ricard Winemakers – Better Balance Ambassadors

Marketer of the Year – sponsored by denomination
Elizabeth Calabria-Staltare, Calabria Family Wines
Imogen Hayes, Handpicked Wines - Winner
Rebecca Love, Howard Park Wines

Cellar Door Person of the Year – sponsored by Purple Giraffe
Lauren Hutton, Bethany Wines
Ulrika Larsson, Clairault Streicker - Winner
Jodhi Thoms, Elderton Wines

Viticuturist of the Year – sponsored by Wine Australia
Sheridan Alm, Starrs Reach Vineyard - Winner
Brooke Howell, Yalumba Family Winemakers
Amanda Mader, Vine Scout
Meet the Viticuturist of the Year finalists

Owner / Operator of the Year – sponsored by WineWorks Australia
Laura Carter, Unico Zelo
Belinda Chambers, Lake Moodemere Estate
Sarah McDougall, Lake George Winery - Winner

Australia Decanted
In its second year, Australia Decanted will deliver an immersive, targeted wine education program to 100 wine trade and media from across the USA.

Australia Decanted has been carefully curated, and is by invitation only.

The four-day event, featuring seminars, tastings and breakout sessions will be the finale to the largest wine promotion ever held in the USA.

Sixteen winemakers from regions across Australia will team up with an all-star panel of USA wine industry leaders to present an exciting range of topics designed to showcase the people and stories that make Australian wine unique. Offered alongside a culinary program curated by James Viles of Biota Dining, guests will receive an in-depth exploration of how Australian wine, food and culture intersect.

Australia Decanted aims to challenge and change perception, drive desire and increase demand for Australian wine among key influencers and encourage stronger engagement with the USA wine community.

Supplier Meat and Greet
US Importers are invited to attend a unique networking opportunity at Decanted. Meat & Greet provides the importer community a rare opportunity to connect and build relationships with attendees in an informal setting.

The Far From Ordinary campaign will be big, bold and, as its name suggests, far from ordinary. It will drive awareness of Australian fine wine across social and digital media channels, and through strategic media partnerships with key USA titles. All activities will be underpinned by the Australian Wine Made Our Way brand platform, which celebrates the authenticity and diversity of Australian wine and the strong bonds of camaraderie in our wine community.

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