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To Blog, or Not to Blog?

I go to a lot of tastings, and write/blog only when I have had an "aha" moment, have been exposed to a unique region/wine/experience that I think people who may not have had the opportunity to enjoy will benefit from knowing more about, or get involved with an interesting project, and have the time to put it on paper. I have several piles of things I could write about, but only a few that I think I should write about.  As with what we drink, being selective is half the battle (plus I need to be motivated to sit and write.)  But then, maybe I'm wrong, because I'll try any wine, at least once, and sometimes pair things that might seem weird, just to see how they taste together.  How else do we learn?  But that is me and only my subjective opinion.

All writing, even non-fiction, has subjective aspects to it. This is magnified when the topic is as personal as the sensation of "taste," one of the hardest sensations to describe. We can only do it effectively when we have a common vocabulary and shared taste memories. Some writers do this well, others not so well, and with differing levels of background knowledge to entice the reader to listen to his/her brand of storytelling.  Part of being a successful blogger is having a following, but you have to continually put out content in order to develop that, unless you piggy back onto a larger vehicle, like iSante’, which  I’m grateful for.

Perhaps the biggest problem with blogs, in general, to both bloggers and readers, to quote from another source that promotes monetizing blogs (be forewarned that they sell web development products):
Blog posts are created and stored in chronological order. A good blogger will produce a post that is useful today, but who will read it in three months? Even when bloggers go to the extra effort of archiving their posts by "keyword categories," the articles are dated and not rewritten into coherent definitive articles. Usefulness plummets with time.

I am a voluntary contributor, and though the magazine may benefit from what I post, I certainly don’t mind, if it is something I think is worthwhile (and yes, it gets my name out there.) So I try to put things into what I write that can be interesting or useful, not just now, but in the future.  It doesn’t have to be earth shattering, but at least interesting enough for me to take the time to put it on the screen. For example, like others in the New York area, I get invited to many importer and trade sponsored tastings to see what’s new as well as what’s not so new.  Sometimes, seminars are offered which I might or might not go to, depending on the topic and sometimes the presenter.  That’s why I went to the Brunello di Montalcino/ Chianti Classico / Rosso di Montalcino seminar last year, to hear Kevin Zraly.  Anyone who is thinking about a class with him might like to read that entry, here in iSante’, which is more about the seminar, than the wine. 

Tell me what you think; leave a comment or two.
Bernard Kenner

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