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MILANO WINE WEEK - OCTOBER 3rd – 11th, 2020 BECOMES AN INTERNATIONAL DIGITAL WINE PLATFORM

After two successful years at Palazzo Bovara in Milan, Milano Wine Week 2020 makes its comeback in a largely digital  format. The Wine Week has been conceived to become a modern virtual communications platform and act as a direct link between producers and consumers. The format has been re-imagined by Federico Gordini, President of Milano Wine Week. Formerly an in-person event, Milano Wine Week has turned into a more ambitious project, offering a digital wine event platform where wine lovers in Italy and all around the world will have the chance to participate even at a time when travel is restricted.

Overcoming Covid-19 restrictions, Milano Wine Week will transform into an innovative and digitalized world wine event. At 10 locations across the world – London, Munich, Moscow, Beijing, Shanghai, Hong Kong, New York, San Francisco, Miami and Toronto – the event will be hosting both digital events and physical experiences where wineries will be able to present their products to these key markets directly from Italy.

The schedule includes meetings and seminars, masterclasses, tastings, walk-around tastings, forums and many more wine-related events. Participating companies will have their own virtual stand, hosted in the platform’s Wine Networking Hub. This edition’s greatest innovation will be the international Digital Tastings: exclusive wine tastings addressed to international buyers and press operators. In an actual “space”, conceived as a TV studio hosting a selected team of Italian operators, restaurateurs and journalists, the wine producers will have the chance to present their products in several countries around the world at the same time. Thanks to MWW’s 10 international branches located in London, Munich, Moscow, Beijing, Shanghai, Hong Kong, New York, San Francisco, Miami and Toronto, they will tap into the main reference markets of the wine world. Along with Milan’s headquarters, international traders, press operators and restaurateurs will all be able to interact. 

Consumer activities will focus on Wine Districts in the target cities, using consolidated partnerships between the neighborhoods and its bars, restaurants and wine cellars, and a wine consortium. For the whole week, as usual, the districts will be branded by participating consortia’s signs. The participant venues will host special MWW events (aperitifs, dinners, tastings).

Winetellings, which will include digital tastings hosted by wine experts and producers, will be aimed at wine lovers who can purchase the wine bottles online and can connect remotely through the event’s dedicated platform and social media pages. The Winetellings, already started in the past weeks, will go on for the whole tasting period, until October and also during the Wine Week, when MWW’s Wine Cellar will also be open.

For more information, you can contact:

Zedcomm

Lucia Boarini - lucia.boarini@zedcomm.it– mob. +39 349 4332333

Michele Marmino - michele@zedcomm.it – mob. +39 340 1950357

Michela Mezzolo - michela@zedcomm.it – mob. +39 342 1571292

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