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"Upcycling" Wine Bottles

We all know that packaging is important when trying to get the attention of consumers. Many wineries today have gotten creative and reached beyond the generic label and shape of the bottle, in the hopes of arousing our interest. Let’s be honest, we’ve all at some point bought at least one pretty bottle of wine even though we might not have been familiar with the producer or grape. And wineries are not the only ones trying to get our attention. A multitude of producers in the spirits industry began decades ago selling their products in beautifully designed bottles. And, quite a few of these bottles have become collectibles. I admit that even I have saved several liqueur bottles and unusual vodka bottles.

Winemakers in the Provence wine region have been playing with the shape of bottles for decades. In fact, some of the most striking bottles of rosé come from Provence. Situated in the far southeastern corner of France, Provence is known worldwide for its production of rosé and its breathtaking fields of lavender.  

Photo courtesy of Wines of Provence

Occupying approximately 125 miles of coastline, the vineyards here enjoy a Mediterranean climate. There are very few AOC appellations in Provence with the largest being Côtes de Provence, which accounts for the majority of Provence’s rosé wine production. To quote Wines of Provence, “The Côtes de Provence appellation spans more than 20,000 hectares (nearly 50,000 acres) and three departments: the Var, the Bouches-du-Rhône and one village in the Alpes-Maritimes, for a total of 84 communes.”

I recently received three eye-catching and very palate-pleasing bottles of wine from Provence. Their shapes and design are worthy of upcycling!

Domaine Terre de Mistral Rosalie AOP 2019
The grapes for this wine were harvested from Côtes de Provence in the sub-appellation of Sainte Victoire.  It is a blend of 35% Syrah, 50% Grenache and 15% Rolle aka (Vermentino)

Photo credit: Penny Weiss

The color is soft salmon with enticing aromas of floral, peach, strawberry, apricot and a hint of citrus. A palate of white stone fruit with hints of minerality, strawberry and lemon are well balanced with vibrant acidity and a lingering finish. Enjoy this dry wine as an aperitif or with grilled fish, poultry and light pasta.
Alcohol:  13%
SRP:  $14

Château Gassier Esprit Gassier AOP 2019
The grapes for this wine were harvested from Côtes de Provence in the sub-appellation of Sainte Victoire. It is a blend of 40% Grenache, 31% Syrah, 12% Cinsault, 6% Semillon and 5% Rolle. There is also a minimal blend of Cabernet, Carignan, Tibouren, Mourvèdre and Clariette. This beautiful label was designed by a local artist and is silk-screened onto the bottle. 

Photo credit: Penny Weiss

Photo credit: Penny Weiss

This wine has a pinkish-salmon color with aromas of floral, berries, peach and citrus. Crisp acidity along with strawberry, white fruit, lemon and a touch of minerality sate the palate. Citrus zest and a trace of spice linger on the finish. Enjoy as an aperitif or serve with seafood, chicken and light pasta.
Alcohol: 13%
​SRP: $18

Château Des Ferrages Mon plaisir AOP 2019
The grapes for this wine were sourced from the villages of Pourcieux
and Pourrières at the feet of Mount Aurélien and Mount Sainte-Victoire. The blend is Grenache, Syrah and Rolle.   

Photo credit: Penny Weiss

Lovely aromas of floral, berries, fresh peach, grapefruit and citrus make their way onto the palate with vibrant acidity and luscious notes of strawberry and citrus zest on the finish. Serve as an aperitif or enjoy with grilled fish, seafood, chicken and light pasta.
Alcohol:  13%
SRP:  $20

Many of us collect empty wine bottles that are rare or represent a significant moment in our lives. But what about the bottles that are too pretty to throw out? Rather than storing them in a closet, get creative and upcycle these bottles into your everyday life. One suggestion from Andrew and Dennis of the Crafty is to make a fragrant wine bottle diffuser. Here are a few more ideas, some of which I have used for repurposing wine bottles. Transform the bottle by using it as a vase, olive oil container, candle holder, a wine bottle lamp, or use as bookends.  Another fun idea is to add a pour spout to the bottle and make it into a soap dispenser!  Use your imagination and have fun upcycling wine bottles! And of course, enjoy the wine!

Photo credit: Penny Weiss

Until next time…



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